Web 2.0 … The Machine is Us/ing Us

I found this this engaging:

A short film by Kansas State Cultural Anthropology Professor Mike Welsh. Find out what happens when content and structure finally break-up and structure gets a place of its own.

It falls in line with much of my thinking on the direction we are heading with digital culture. i.e. that the game has changed in the last 2 years (or less), and that it is time to start rethinking how we are approaching it. Especially in my field of Sociology, which is practically ignoring this stuff.

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